With record online sales projected for this holiday season, Internet shoppers are being warned to be aware of potential danger in cyberspace.The Utah Division of Consumer Protection released its annual list of shopping tips for Cyber Monday to keep consumers safe when buying this year's latest holiday gifts.
According to the National Retail Federation, 2012 holiday retail sales are expected to hit about $586 billion, a 4.1 percent increase over last year.
"Consumers will be flooded with offers as retailers send out emails to your smartphone and computer," said Francine Giani, executive director of the state Commerce Department. "Make sure your holiday game plan includes protecting your credit information, using reputable merchants and checking the terms of sales twice before completing a purchase whether it's in-store or online."
According to digital tracking firm comScore Inc., "Cyber Monday" continues to grow in popularity as consumers spent $1.25 million online in 2011 during the Monday after Thanksgiving.
The National Retail Federation estimates that more than 52 percent of consumers will purchase a holiday gift online this year. Shop.org projected a 12 percent increase in online holiday shopping with $96 billion in cyber sales between November and December 2012.
"Internet fraud is our division's top consumer complaint," explained Traci Gundersen, director of the Division of Consumer Protection. "Don't forget to read the fine print, such as the return policy and product warranty, before you cross that gift off your list." Deseret News
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